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 The TAC campaign for a price reduction on Fluconazole/Diflucan was successfully launched on the 13th of March, 2000. The following letter was delivered to the CEO of Pfizer. WILLIAM C. STEERE, JR.CHAIRMAN AND CHIEF EXECUTIVE OFFICER
 PFIZER, INC
 235 42ND STREET, 23RD FLOOR
 NEW YORK, NY 10017
 USA
 March 13 2000 BY HAND, REGISTERED MAIL AND FAX:09 (212) 573-3253
 Dear Mr. Steere  As you are well aware, AIDS in South African hasbecome an acute crisis with more than 100 000 deaths yearly. As the patent
 holder for Fluconazole, you currently have monopoly rights to sell
 Fluconazole in South Africa. With this right comes responsibilities.
 Everyday, South Africans are dying from cryptococcal meningitis and systemic
 thrush, opportunistic infections that can be effectively treated with
 Fluconazole. Why are patients dying from an easily diagnosed and easily
 treatable disease? Many of them are dying because Pfizer prices the drug
 beyond the reach of South Africans. The Treatment Action Campaign (TAC)
 demands that Pfizer take one of the following two actions:
 Lower the retail price of Fluconazole (tablet of 200 mg.) to less than R4 --the price at which the drug can be purchased in generic form in countries
 where Pfizer does not have patent protection.
 If your management decides that you are not willing to sell this drug atthis price, we demand that you grant a voluntary license to TAC so that we
 would be authorised to legally register imported or locally manufactured
 generic versions of the drug.
 Why must Pfizer agree to these demands?  There is clear evidence that it is possible to manufacture and sellfluconazole at a price which would make it affordable to a significant
 number of South Africans. It is only Pfizer's pricing policy which keeps the
 drug out of patients' reach. The current price of fluconazole in South
 Africa's public sector is R58.00 per 200 mg capsule. In the private sector,
 the price ranges between R150.00 and R200.00 per 200 mg capsule. These
 prices are not acceptable in South Africa, where the majority of employed
 people earn less than R50.00 per day. Generic versions of fluconazole
 are available from India at R7.50 and from Thailand at R2.98. Rather than
 the production cost, it is Pfizer's pricing policy that seeks to maximise
 profit that is causing the needless deaths of South Africans.
 CONDITIONS OF VOLUNTARY LICENCE  A voluntary licence could be granted to TAC on the following conditions:  a. TAC would work with local generic companies and foreignCompanies to register quality, low cost generic versions of fluconazole.
 b. TAC would ensure that Pfizer receive a 5% royalty on prices set on the
 generic product.
 The matter is urgent. We request that Pfizer respond within 7 days of thedate of this letter. The Treatment Action Campaign (TAC) is a
 national,non-profit, non- governmental voluntary association of people with
 HIV/AIDS, their families, friends, care-givers and physicians. TAC is
 supported by trade unions, religious bodies, small businesses, women's
 organisations, AIDS service organisations, human rights organisations and
 grassroots community organisations in South Africa and abroad. Yours
 faithfully
 Mazibuko Jara  Defiance Campaign Homepage 
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